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Mindful eating: the Care & Dare manifesto

Keras Care & Dare cans

CARE & DARE

Care without the drama.

Dare without the noise.

THE MANIFESTO

  • YOU ANSWER FOR YOUR CHOICE...

    Food trends last a season and leave the pantry full of things nobody finishes. That is not what we came for.

    We make a short list of products that hold up over time and under comparison.

    WE ARE NOT A FAD .

  • NOT ONE EASY ANSWER

    It would be easy to promise you that an ice cream will change your life. We are not going to do that.

    What we can promise is what is inside it and where it comes from, and that the answer does not change depending on who is asking.

    NO SMALL PRINT .

  • WE'RE NOT HERE TO SAVE YOU

    We do not believe in food that lectures you. Eating well is not an exam, and it is certainly not an identity.

    You decide when, how much and with whom. We just make sure that when you choose it, it is worth it.

    YOU DECIDE. WE DELIVER .

  • WE'RE HERE TO STAY CLOSE

    We work with producers we can call on the phone and shops where they know us by name.

    It is not romanticism: it is the only way to stand behind what we sell without having to check with anyone.

    CLOSE, FOR REAL .

  • WHEN CHOOSING BECOMES DIFFICULT

    On a shelf with forty versions of the same thing, choosing well takes effort and time nobody has.

    Our job is to take that decision off your hands: if it is here, we have already made it.

    QUANDO LA SCELTA DIVENTA DIFFICILE .

  • CARE & DARE
  • PLEASURE OR HEALTH? DON'T CHOOSE, ENJOY.
  • DON'T CHOOSE. ENJOY.

The 5 pillars

THEY'RE NOT RULES. THEY'RE OUR WAY OF BEING IN THE WORLD.

Five principles. Zero sermons.

  • 01

    Conscious simplicity

    We say less. But we mean it.

    We don't simplify to please. We simplify so things stay clear. Less noise. Better judgement.

  • 02

    Design with character

    Design doesn't decorate. It decides.

    Form communicates too. Direct, grown-up and recognisable. If it looks designed just to impress, it isn't KERAS.

  • 03

    Real life

    There is no right way to live.

    Some days are organised. Some are chaotic. KERAS has to fit both. No perfection. No guilt. No theatre.

  • 04

    Quality that backs you up

    We do things well so you don't have to wonder.

    Quality doesn't show off. It backs you up. Done right inside. Clear outside.

  • 05

    Conscious rebellion

    We don't follow trends. We choose differently.

    Not just to be contrary. With judgement, taste and character.

WHAT YOU GET BY SIGNING

THREE REASONS. ZERO NOISE.

  • DROPS

    What's new, before everyone else. Editions, launches and things that won't always be around.

  • COLLABS

    KERAS when it crosses paths with people we like. Projects, products and the occasional unexpected thing.

  • IDEAS

    What we think when it's worth saying. No sermons. No filler.

If we have nothing to say, we won't email you.

SIGN THE CARE & DARE

THIS ISN'T A NEWSLETTER. IT'S A DECLARATION. YOU DON'T JOIN KERAS. YOU RECOGNISE YOURSELF.